On December 7, India's National Pharmaceutical Pricing Policy 2012 was finally tabled in Parliament. Assuming that this policy does get rolled out irrespective of a Supreme Court hearing on drug pricing playing out in parallel, the cornerstone of the policy i.e.data may create some vexing issues. The Policy envisages fixing ceiling prices of specified strengths … Continue reading India’s new drug pricing policy : will data be the stumbling block?
Could a single word in the new drug pricing policy mitigate the extent of its impact on the pharma industry's profitability or is this mere wishful thinking? A senior industry source claimed to Apothecurry that the choice of "value" instead of "volume" as a determinant of market share (on the basis of which prices will … Continue reading India & drug pricing : Can key word in policy influence impact?