India #Pharma 2014 : A quick look back. Part Three #pricing #nppa

The holiday season approaches, so here’s a quick look at the year that was for Indian Pharma, before we disappear into a haze of year-end festivities. It’s a mixed bag (what year isn’t?) including stuff that could influence the way things work in the years ahead. For convenience, I’ve divided up what I think are …

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India & drug pricing : Can key word in policy influence impact?

Could a single word in the new drug pricing policy mitigate the extent of its impact on the pharma industry's profitability or is this mere wishful thinking?  A senior industry source claimed to Apothecurry that the choice of "value" instead of "volume" as a determinant of market share (on the basis of which prices will …